How to use Instagram and Twitter at events in Universities
Using an Instagram and Twitter live feed for a nation-wide event is a great idea as can be seen at APCA’s (The Association of Campus Activities) recent conference, held in Houston. When people come together from all over the USA (or any country) and share images and video on Instagram and Twitter with a specific #hashtag, this allows these images to gain a very precise target market back in the specific cities of the guests, particularly within one segment of an industry.
However a live social media feed using Instagram and Twitter photos and videos is of course a perfect addition to any campus marketing campaign. Students are avid users of social media. Universities should be encouraging students to interact with their brand online through photo opportunities or competitions. This is a great way to connect with students and amplify the universities brand online.
The university of Monterrey recently celebrated their 70th anniversary in a magnificent way with their students as can be seen here.
This is of course also very beneficial for connecting your brand with future student talent pools on campus during a recruitment drive.
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