Why is it important to make your events experiential?

Why is it important to make your events experiential?

There are many reasons why it’s important to make your events experiential, but here are a few:

• Experiential marketing is memorable and generates brand recognition. If a potential has interacted with your hashtag through one of their social media channels, they are much more likely to be loyal to your brand.
• Using social media at your experiential event allows users to generate content about your brand and interact with you online.

• Using social media such as Instagram, Twitter or Vine is a low-cost way to launch a new product to a much larger audience. The total outreach of people tweeting and Instagramming about your new product (at a launch party for example) will have be much greater by involving future customers
• Experiential marketing with social media enables you to utilise everyone who is talking about your brand online as a brand representative. 

• Competitions on platforms such as Instagram or Vine can provide perfect opportunities to capture customer information and give the ability to communicate with them after the event.
• When done properly, experiential marketing can encourage customer trial.