Why use Instagram and Vine videos at a festival?
Using Instagram and Vine videos at a festival is the perfect way to increase the exposure of the event for the following five reasons:
1. You can market the festival with one #hashtag to thousands of friends, fans and followers of your current demographic on social media. This is a brilliant way to focus marketing efforts on a very specific target market.
2. You can use a photo prop like NME Magazine did with Instagram at Reading and Leeds fesivals to encourage more user-generated content around your brand! #NMExpressYourself
3. You can have sneak previews of bands and artists so that you can hone in on their online Instagram and Twitter followers, they will most likely want to follow you for more Instagram sneak previews!
4. Instagram and vine competitions can be ran to build excitement and audience engagement online. Winners, for example, could gain free weekend passes to the festival. Vine and Instagram videos can be submitted by tweeting entries using a specific #hashtag!
5. You can make awesome blogs about the social media at your festival afterwards like this one for Electric Zoo!
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