How to use a live Instagram and Twitter feed in India

How to use a live Instagram and Twitter feed in India

Some key events in India that are perfect for a live Eventstagram feed include:

- Diwali parties

- The grand prix

- Indian weddings

Diwali, a shortened version of the word “Deepavali” or “row of lamps,” is a five day festival celebrated by Hindus throughout the world. Diwali is one of the most important Hindu holidays and involves lighting small clay oil lamps that signify the triumph of good over evil.

Instagram photos can be seen of Diwali in so many countries, including India, Nepal, Sri Lanka, Myanmar, Malaysia and Singapore.

An amusing article from the BBC http://www.bbc.co.uk/news/world-asia-24727035 about how technology is changing Indian weddings can be seen here, but we think that Instagram in particular is changing Indian weddings too! Many brides (as well as wedding dress companies) are enjoying showcasing their special dress. The big day can also be celebrated with a live Instagram wall at the wedding venue, so that everyone can share their photos with the happy couple!

The Indian Grand Prix brings lots of press and glamour to India with drivers and divas from Bollywood attending the glamorous events around race day. With Instagram growing massively at events such as this, thousands can be seen at Formula one events. Here, it would be perfect to display a live social media feed so that everyone (at the event or not) can share the experience with other fans. Here at Eventstagram, we are really pleased to be able to offer our service globally!

If you are planning an event where you would like to have a real-time Instagram and Twitter feed, get in touch! :D

Our first Italian blog post... Come utilizzare Instagram e Twitter presentazioni dal vivo in occasione di eventi in Italia

Come utilizzare Instagram e Twitter presentazioni dal vivo in occasione di eventi in Italia

Eventstagram è un'applicazione per organizzatori di eventi che mostra in tempo reale delle diapositive di immagini scattate durante un evento.Nel momento in cui la foto viene scattata e taggata su Instagram o Twitter attraverso un dispositivo mobile, appare instantaneamente proiettato all'interno dell'evento stesso.

Eventstagram viene utilizzato in eventi di diversa natura, dai party privati ai matrimoni, sino ai festival ed esibizioni.Gli iscritti possono usufruire della versione gratuita direttamente tramite il nostro sito web.La versione a pagamento parte dai $ 50 base fino ad arrivare alla versione tagliata su misura dei clienti più esigenti.

La versione social media della presentazione di diapositive attraverso Twitter o Instagram è semplicemente il modo perfetto per promuovere il vostro evento in tempo reale.

Gli ospiti possono scattare foto su Instagram e Twitter e queste verranno raggruppate in base ai loro #hashtag per poi essere direttamente inviate al proiettore e di conseguenza sullo schermo.Gli schermi sono un modo eccezionale per pubblicizzare il vostro hashtag, condividere il vostro evento e stimolare il vostro pubblico a fare foto.

Possiamo supportarlo nel coinvolgere il vostro pubblico e farlo interagire col vostro brand essendo veramente parte dell'evento.

Eventstagram's Week in Spain

Eventstagram’s Week in Spain  

EIBTM. Where the global meetings and events industry connects.  

EIBTM is the leading global event for the meetings, incentives, conferences, events and business travel industry. This year it took place in the wonderful city of Barcelona. Our CEO Dan attended with Sales and Marketing manager Melissa. The event gathered over 15,000 industry professionals for three days of focused access to a dynamic business environment with over 3,100 exhibitors!

For the 2013 show, EIBTM launched The Innovation Zone. This area of the exhibition provided a unique and interactive showcase of the latest innovations for #eventprofs, impacting the meetings and events industry today.  The Innovation zone featured a number of new initiatives including a stage for Spotlight Sessions (45 second elevator pitches for exhibitors), the Genius Hub, a showcase zone and play area for the Top-Ten Innovations and Wall of Fame. 

Highlights for us included chatting to lots of people from around the world about Eventstagram and watching them get excited about our products! We were also really excited to practice our Spanish and meet a representative from Real Madrid!

We also had the opportunity for our CEO to present his #eventtech knowledge on ‘Harnessing the power of a crowd at large events’, to other industry experts. This went down a storm. Dan also did a Youtube interview with the EIBTM social media team AND a video interview with the Fresh Team. 

BIME in Bilbao  

Biscay International Music Experience (BIME) is an international meeting of professionals working in music sectors and surround industries such as marketing, technology, video games, leisure, fashion and media. Our CEO Dan and CTO Ollie were able to attend this event.  

Dan was able to pitch to investors as well as the Spanish and international recording industry, inside the magnificent Bilbao Exhibition Centre (BEC), in Baracaldo and visiting the Guggenheim.  Hightlights from Bilbao also included a live performance from the Canadian Rich Aucoin.

Why use Instagram and Twitter at a trade show?

Why use Instagram and Twitter at a trade show?

"How can I use Instagram and Twitter to leverage my current social media marketing and grow attendance at my event?" I hear you ask!

Well, you can use a #hashtag which is relevant to your event and industry, and use it in all photo descriptions on your social media. It's better if this matches your Twitter event #hashtag and is used repeatedly. This creates brand amplification online. The more incentives you provide to other people to use this hashtag, the better, as this will help to virally spread your brand and message online. You can now also include your most commonly used #hashtags in your profiles on Instagram and Twitter too!

Instagram has a new geo-tagging feature called, “Photo-map” which means that your guests can check into your event. Onsite, you can geo-tag the location and name each spot: “Pod 10”, “Hotel Lobby”, “Launch party - room 5” etc. to create a virtual tour of your event. It’s also a good idea to acknowledge exhibitors and attendees using your event #hashtag in order to build your network.

A good tip for creating user-generated content around your brand is to create photo opportunities at your trade show, this can be seen with a case study at Marketing Week Live. Attendees and exhibitors will take photos at your event and use your brand name as a hashtag, It is really beneficial to your online presence to have lots of positive user-generated content about your brand.

Our first Cantonese Blog... 如何使用Instagram和Twitter的幻燈片事件在中國和新加坡

如何使用Instagram和Twitter的幻燈片事件在中國和新加坡

Eventstagram 是提供給活動組織者的軟件程序, 其功能是以幻燈片播放即時拍下的照片. 只要照片通過 Instagram 或智能手機上的Twitter圈出, 它就會立刻將現時活動照片播放在螢光幕上供大家欣賞. Eventstagram 適合用在婚禮,小型派對,嘉年華或是大型展覽會. 客戶可以通過我們的網站進行免費試用; 如有需要, 從最低消費$50美金, 客戶可繼續深入進行固定性程序來滿足大型展覽會客戶的要求. 

現時社會年青人使用 Instagram 和 Twitter 上的照片是推動你實時活動項目的最佳方式. 客戶可以在 Instagram 或者Twitter 上拍照, Eventstagram 會基於它們的 hashtag # 收集到大螢幕或者投影機上. 而這些現時展覽實況照片是宣傳你的活動和激發群體去拍照的最好方式. 我們也可以協助你和你的品牌進行互動, 令到你和整個展覽會是很自然的一部分.

Eventstagram Takes Flight in The Heart of New York City

Within hours of landing at La Guardia I heard the mysterious chatter of languages from around the world, all expressing their thoughts with the lexical finesse only a native can convey.  I made out English, Espańol, Français, Português, and even Hausa being spoken among a beautiful array of dialects each with their own accent, cadence, and identity.  

Regardless of the language of our conversation or medium of communication as we navigated through the terminals we were all sharing our stories, and this story begins 3,000 miles West, along the shores of the San Francisco Bay.

As my future team members at Crowd Reactive Dan and Ollie walked into the lobby of The W Hotel for our first meeting (and my interview) I noticed we all stuck out against the crowd by way of our casual attire.  We had unknowingly arranged to meet amongst the Oracle OpenWorld Convention where IT professionals from around the world had convened to discuss industry trends.  However it became clear within minutes that our demeanor was far more focused than those around us and we each came to the table to discuss one singular idea, how to redefine the role of social engagement at events across The U.S.

3,460 Miles - LHR » LGA

Eventstagram's first US Insta Manhattan, NY

The distance from London to New York and the physical reach added to UK-based Crowd Reactive when I got the job and set up shop in Brooklyn last week as the first U.S. addition to the company.  As an Ohio native who graduated from The Ohio State University in May shipping off to The Big Apple presented major changes in my life but not without good reason.  After much consideration we agreed NYC is where culture incubates and a presence here will enable us to bring Eventstagram to some of the most innovative brands and events throughout the Eastern half of the country.

We're Bringing Social Back...

Yes, for all you Timberlake aficionados out there who are catching The 20/20 Experience Tour, you can rejoice in my use of a JT pun on this one.  The problem with social media at a concert or any event for that matter is the stratification of posting across social platforms and across social networks.  The result is a crowd sharing content only within their own (not present) networks or a crowd sharing no social content at all, which leaves a gaping hole in your event's presence.  With Eventstagram's platform agnostic approach we overcome this disconnect by aggregating all content around the event's official #hashtag.  

Firefly Festival Dover, Delaware

Whether your fans share content on Instagram, Twitter, or Vine, as long as your event's #hashtag is in the post not only will all that content be trackable through our analytics dashboards, but will be displayed on a living slideshow throughout the venue.  This creates a pop up micro network focused entirely around the event, and as our data shows encourages fans to post 3x more content than an event void of an interactive social media display.  

Clockenflap Festival, Hong Kong

Our social mission at Crowd Reactive is to bring social back to events and leverage that interactivity as an additive tool to the event experience.  By displaying a crowd's content in real time at the event itself you are showing a crowd you value their perspective and their moments. After all, events are about their experience and who doesn't want to make it up onto the big screen? 

Event-based Activations in The Social Era

Events are a celebration of community. Whether it be a community of fans, artists, professionals or any common interest that unites, crowds celebrate these shared passions through gatherings and entertainment. Fostering this community in a way that excites and engages attendees should be a core focus of every event organizer and brand sponsor.

Humans have always captured the big moments in their lives since the advent of personal cameras.  In the social area we not only want to capture those moments but immediately share them with the world.  The result of this social sharing is that your event or brand story is being told by those in attendance rather than by traditional media.  Would you rather have 5 reporters providing coverage? Or 50,000 enthusiastic fans as your experience evangelists?  Our guess would be the latter.  These superfan millennials seek out unique experiences, its what moves them, its what excites them.  Inspire those fans to capture those moments you have created and share them with their networks.

Take for example our presence at the launch event for Clinique's Yellow Moisturizer just earlier this year.  There were only 200 influential tastemakers in attendance, but by inspiring each and every one of them to post Instagram photos onto the Eventstagram slideshow the content was able to generate 16,000 likes in the days that followed. This means for every 1 person in attendance, 80 more interacted with the brand based on that small event activation.

Clinique Launch London, UK

Not encouraging attendees to post that content in the social era is like forgetting to send out the press release, which my sources tell me...is bad.

Finally, people have often asked me why we recommend utilizing Instagram rather than say Facebook, directly.  The first part of the answer is that Instagram is an up to the minute social network, rooted in the mobile space and therefore primed for real time sharing at an event.  The second is that displaying fans' posted photos brings Instagram's narcotic flow of stylized imagery to the visual aesthetic of an event.  Think about every trip you have taken in the last 5 years, you never show your status updates from those scenic vistas, you share your photographs.

So as your marketing teams set out to plan your experiential campaigns for 2014 remember these three key principles:

1) Attendees will be your advocates.

2) Always. Empower. Social.

3) In every subculture, photographs tell stories.

Using Social Media Recruiting at Careers Fairs and for Graduates

Using Social Media Recruiting at Careers Fairs and for Graduates

Using an Instagram and Twitter live feed for a nation-wide event is a great idea. This was great at the APCA’s (The Association of Campus Activities) recent conference, held in Houston. When people come together to share an experiential event through the medium of images and video on Instagram and Twitter, with a specific #hashtag, this allows these images to gain a very precise target market back in the specific cities of the guests, particularly within one segment of an industry.

A live social media feed using Instagram and Twitter photos and videos is of course a perfect addition to any campus marketing campaign. Students are avid users of social media. Encouraging students to interact with your brand online through a photo opportunity or competition is a great way to connect with your target audience online. This is also very beneficial for connecting your brand with talent pools on campus during a recruitment drive. 

This form of peer-to-peer social marketing can also be used very well in the recruitment sector in the form of social recruitment. Large screens with user generated social media on them can be used to run Instagram competitions or just as a way of encouraging talent pools to engage with brands. This is particularly useful for campus recruitment and at recruitment fairs. 

A number of brilliant articles regarding social recruitment can be found with the Undercover Recruiter who discusses the many benefits of connecting with talent pools in their natural place - ONLINE!

Photo Caption: Eventstagram’s live Instagram and Twitter feed for social recruiting conference in America.