What Makes A Great Instagram Photo?

As more and more events are becoming documented by photos, and more importantly by Instagram, the mobile photo sharing application, it is becoming vital to those seeking more followers to make sure their photos are 'likeable' and 'shareable'.

Event managers, wedding planners and party goers are no exception. In fact they need to be even more conscious about these rules:

1. Mix It Up

Now everyone wants to see some good food, but if all you do is take photos of your food then it isn't going to be the most engaging content for your audience. Make sure you focus on your event's theme but vary the type of images, type of filters and even colours that are used - be creative with your content. 

2. Photos Are Photos, Not Adverts

This Instagram photo from @vans is the epitome of  what shouldn't be tagged on Instagram. It's just an advert. The words are so small it makes you feel as though you are your granddad trying to interpret an ipad screen, the content isn't interesting and it is oh so obvious that all they want to do is sell to you.

This brand have taken an Instagram image of their stand before their launch at the Gadget Show. The basic photo is interesting to their clients, an exclusive peak at their set up, and a driver for customers to visit them:

Photo by @rhodzy

3. Let Your Customers Get To Know You

Photos are a fantastic way to let your customers into your business, and most importantly let them feel they part of the brand.

Take images of your staff like @Starbucks

Take a look at @stuloch 's photo of Mint wireless's boardroom:

Instagram is all about building customers, and taking photos are one of the best ways to engage your current and their wider network of followers, and turn them into customers.

It's the next big thing, so make sure your brand is interacting in the right way!