Crowd Power - Maximise the Social Media Marketing of Your Event with Instagram Slideshows

Events such as festivals, wedding's, parties and conferences are all real life gatherings of people.

Lots of human beings physically congregating in one place, just like the good old days. But because there are actual people, many of us are guilty of forgetting about the social media marketing potential that these event goers have on their huge virtual networks outside of the venue. 

One of eventstagr.am's key benefits is its potential to increase the social media marketing of any event from parties through to brand experiences and large scale festivals. 

Here are a few ways you could use a live Instagram slideshow to maximise the social media marketing of your live human crowd:

1. Think Outside the Venue

Instagram photo by @soundofconfusion

Once you have your attendees assembled at your event, tickets in hand and enjoying your services, it is very easy to forget about marketing to new customers. 

By using eventstagram's live Instagram slideshow attendees are encouraged to share photos of your event and your specific hashtag on their Instagram network, and most likely on their twitter and facebook pages too. 

By doing this they are spreading their thoughts of the event in real time to their whole network. 

Of course, this makes customer satisfaction even more important. But it means if you get it right, you don't just leave with a crowd of happy customers, you leave with a crowd of happy customers and a network of new customers. 

2. There is No Such Thing as Free Promotion

A tweet from a friend, a like from a colleague or an Instagram image from a customer are all forms of social media promotion for your event, but in general they don't come for free.

Crowds have become more savvy to companies asking you to retweet their news, tag locations, with no benefit for you apart from an unhealthy dollop of new spam.

By using eventstagram you can offer them a reward in exchange for marketing your event on their social media networks. 

For all our live Instagram slideshows the crowd are encouraged by having their photo displayed on the large screen, but eventstagram also can stage photo competitions, spot a star or Where's Wally type treasure hunts to inspire attendees at your event to use your hashtag.

A mock up of how we could have helped Park Live at the Olympics

3. #OneForAll

With a live Instagram slideshow there are instruction slides displayed on the big screens, encouraging your crowd to take Instagram photos but also ensuring that when they do, they use the hashtag that you provide. 

This is key to maximising the social media marketing of your event. 

Our live Instagram slideshows are a way of assembling all the Instagram photos and their varying hashtags that your crowd may have previously been using. With the promotion of a single hashtag (in conjunction with the reward for taking a tagged Instagram photo) the impact of your events social media marketing will be vastly increased.

Remember a physical crowd are not just customers, they are leads to a whole social media network of new customers.So when they are all in one place you should look at innovative ways such as live Instagram slideshows to get them all promoting your event and hashtag.