Are You In The Events Industry? How Venues Can Improve By Acting As Events.

Lots of venues have never admitted they are in the events industry. 

Bars, nightclubs, theme parks, cinemas and restaurants often live their lives believing they are mere members of the entertainment industry. This may be true, but void of the events industry they are not. 

My (and more importantly Google's) definition states an event to be:

e·vent/iˈvent/

Noun:

A thing that happens, esp. one of importance A planned public or social occasion.

Well, if that vague definition is correct then the events industry is even more vast than eventstagram initially imagined.  We fully believe that these so called entertainment industry members host mini events every single day and night.

Lets take a nightclub for example. Each afternoon they prepare their club for the arrival of multiple guests to celebrate a planned important occasion. A restaurant is the same, as is a theme park or a cinema. 

So, if a venue is really an event what can it do to maximise it's marketing:

1. Make each event unique

Technology is a great way to add a new touch each event without having to redecorate the venue each night. Eventstagram's Instagram slideshows are live, and are filled with images from the event attendees. This means each evening the content on the screen is completely unique. 

2. Use social media to attract new customers

Event marketeers are savvy to the huge benefits that great social media marketing can provide their event. Venues need to treat separate events as separate marketing projects. 



Eventstagram's live Instagram slideshows include instruction slides which promote hashtags for events. 

By using these hashtags, the crowd upload their Instagram photos to Instagram and other social media with the name of venues event. 


This gives them a wide social media promotion, and hopefully encourages peers of their current customers to feel as if they have missed out.  

3. Make your venue a brand

Events build their reputation around consistently servicing a niche. Venues can do the same thing. 

'Hypocrite!' I hear you shout, you just told us to market each event differently. 

Now here is the skill. Your venue is a brand that needs to be consistent, but the events you host allow you to change your personality, and focus on a different niche. We can maximise this with our Instagram slideshows. 

The brand of your venue is modern, innovative and fun, so perfectly suited to having live Instagram photos on display. However, one of your events may be a wedding whilst another may be a 21st Birthday party. 

Using our Platinum package we can re-brand the slideshows to allow a quick moving, brightly designed slideshow for a 21st but a professional, smooth running and subtle background for the wedding. 

So remember, your venue isn't just a venue. It's an event organiser, planner and most importantly it's an event marketer.