Hashtagging: How To Maximise The Exposure Of Your Events Instagram Slideshows

I sometimes reminisce about what life was like without hashtags. 

In years to come will we be telling our grandchildren about the difficulties of life when we couldn't group our social media? About how we had to struggle through a day trying to discover what the world was taking Instagram photos of? And how we had to actually read tweets before we discovered the days breaking news. 

Events around the world are using our live Instagram slideshows to display photos under a specific hashtag. Event managers devise their own hashtag but we want to give them some tips on how to make sure it displays the best Instagram photos, and gives their event or brand the most publicity:

Search     

Before you decide to promote your hashtag take some time to research it. Firstly, type it into Google, see if there is anyone else using it, if it has any other meanings or if your crowd are already talking about it. 

Then do the same thing using hashtags.org, this gives you some great stats on its recent use, related tweets, definitions and alternative hashtags. 

Short

Event managers can promote their hashtag to their crowd using eventstagr.ams live Instagram slideshow. 

Although they can customise the Instruction slide, as well as selecting how often it is shown, hashtags still have to be simple. The best hashtags are short, easy to remember, and even easier to spell. 

Specific

We know that live Instagram slideshows are great tools to engage audiences at any event, from weddings and parties through to conferences and festivals, however the more specific the hashtag the more engaging the content will be on screen, and the more interested the public will be in the tag. 

Subtle

Audi created one of the most successful hashtags in twitter history without mentioning Audi. 

When a persistent Audi fan began tweeting #wantanR8 they decided to turn up at her house and give her the car. They Instagrammed the pictures, videoed the footage and tweeted about it. Not only that but they bought a promoted hashtag on Twitter #wantanR8too and gave away 5 more cars.

#WantAnR8 has received over 100,000,000 impressions. It links directly to Audi without actually mentioning the brand. It's credible, specific to Audi and interesting to users.

It probably doesn't keep everyone awake at nights, but for the team at eventstgr.am the hashtag is an important subject. 

The transformation of the almost obsolete character, into a hip, young and modern tool is fascinating, and event managers need to ensure they maximise the social media potential of their event with a short, subtle and specific hashtag.