The Event
Picnic in the Park is the largest live Music and Dance festival in Hong Kong. With between 10,000 and 15,000 attendees every year, in 2012 they were looking for something special to engage their crowd and grow their social media presence.
Localiiz, the event organisers, got in contact with the team at eventstagr.am about using a live Instagram slideshow of their crowds photos during their all day event.
We set to work and created them a fully customised and branded Instagram slideshow that could display 4 photos at any one time, with some cool animation to have each photo appear separately.
We unlocked the approval feature, allowing the organisers to decide on which photos should go up on the big screen, and formatted the slideshow to suit their huge mesh screens, working closely with the team right up until the test day.
The results were incredible, Hong Kong love their Instagram photos, and we saw a huge increase in their social media activity as a direct impact of the instruction slide being displayed on screen. We wanted a cheer-o-meter, as the feedback was every time a new photo was displayed the whole crowd were screaming and shouting, proving their engagement and interest with the live Instagram feed.
The Slideshow
Using a giant 5m x 4m mesh screen, live photos were displayed on our customised Instagram slideshow in between live music acts - approximately 30 - 40 times throughout the day:
The Instagram Photos
Here are some of our favourite photos from the Instagram slideshow at the Picnic in The Park festival:
Instagram Photo By @tinydancer2K12
Instagram Photo By @richardcodrun
Instagram Photo By @scottybowl
The Testimonial
"Eventstagr.am is a classic example of a simple tool that can have a massive impact at an event. We used it at Picnic in the Park (Hong Kong) in front of 10,000+ people, showing it on a 5m x 4m mesh screen behind the stage (it looked fantastic!). Each time photos appeared we heard cheers from the people who took them - the live interaction that it enabled brought a whole new dimension to the day.
The tool itself is incredibly simple to use and the team at Eventstagr.am act as a partner rather than just a service provider. It's such an easy way to get people involved on the day and it also enables an event to go viral as it's happening. Not much more to say other than 'give it a try!' "
Scott Bowler (Digital Marketing Manager at Localiiz who were Digital Media Sponsors of Picnic in the Park 2012)
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