Gloucester Rugby Fans Show Their Support For Eventstagram

The Event

Gloucester Rugby Club is one of the oldest and most successful Rugby Union teams in the United Kingdom. At their stadium, Kingsholm, the average weekly attendance is over 13,500 . They are cemented  in the top division of Rugby in the UK, regularly contesting for the title .

With their social media presence going from strength to strength it came as no surprise to us that they wanted to display their crowds live Instagram photos before, during and after each of their home games. 

The objectives for implementing our live Instagram slideshow were to:

1.Create an entertaining and interactive display

2.Further extend the outreach of the #gloucesterrugby hashtag across social media.

After only two home games, Eventstagram has already proved to be an unrivalled tool in the clubs efforts to achieve both these targets, and has received extensive praise from fans and staff alike.

The Slideshow 

The live Instagram slideshow, powered by Eventstagram, was our standard Eventstagram template displayed on Gloucester huge screens on either end of the stadium. 

The Instagram Photos

Here are some of our favourite Instagram photos taken by the crowd over the past few weeks:

Photo by @loulablue

Photo by @kim_richards_xx

Photo by @sarahsmith95

Photo by @mrmm2k

The Results

Instagram Use at Gloucester Rugby (22nd December and 5th Jan):

•363 Photos Taken

•1,119 Likes & Comments

•41, 691 Potential Impressions 

Comments

Excited Instagrammers, who were impressed by seeing their Instagram photos appear on the big screen voiced their support on social media for the club:

“Top dogs! #love #gloucesterrugby #boys” @kim_richards_xx

“This is how close I was to the game #insane #gloucesterrugby #earsareringing “ @jwbrookespt

“So this is what ive been up to today! #awesomeday #gloucesterrugby “ @cody771

Twitter (22nd December)

•1,128 Tweets

•314, 131 Total outreach (number of people potentially exposed to the hashtag)

•Biggest Twitter outreach of the whole season when using Eventstagram (22nd Dec and 5th Jan)

Social Media Growth (15th December vs 22nd December)

Instagram

12 photos tagged under #gloucesterrugby on 15/12 (no Eventstagram feed)

128 photos tagged under #gloucesterrugby on 22/12 (Eventstagram feed)

1066% increase in Instagram photos (53% Attendance Increase)

Twitter

202 tweets tagged #gloucesterrugby on 15/12 (no Eventstagram feed)

1,123 tweets tagged  #gloucesterrugby on 22/12 (Eventstagram feed)

555% increase in tweets (53% Attendance Increase)

The Testimonials

“Eventstagram has been a huge success at Gloucester. The fans have become fascinated with the content on the screen, it’s had a real impact on our social media exposure and it brings an interactive element to our match day experience.”

Mike Turner, Commercial Director, Gloucester Rugby Club