Thursday, 7 February 2013

3 Great Ways To Help Maximise Your Eventstagram Feed At An Event

Eventstagram, live Instagram feeds for events, are one of the best ways to spur an onslaught of audience engagement and interactivity at your event. But, how can you fully maximise the potential of the live display both within the four walls and away from your event:

1. Feed Sponsorship


Eventstagram offer the opportunity to re-brand any feed with a clients logos and customised identity. How about also using the template to promote the event sponsors? In the example below Elle Stockholm asked the Eventstagram team to include Mercedes Benz - their title sponsor, as a permanent logo next to the rolling users Instagram images. 



2. Professional Photos on the Live Feed

In conjunction with crowd submitted photographs many events have professional photographers taking images throughout the event. Using a Flucard photographers can stream their photos directly to a tablet or phone and then Instagram them onto the screen. Be aware though, it's good to have some professional images, but the best way to engage an audience is to show their own photos! 




3. Interact With Your Eventstagram Users

As users submit photos on the events hashtag you should retweet, repost, pin and comment on them. Sites such as statigr.am allow you to repost Instagram images online with the users handle and repost logo on the original photo. By interacting with the user you are not only boosting your events exposure of the images but you are also encouraging the user to continue to interact with the event and the live Instagram feed. 




 

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