New Years Eve - Eventstagram Style

For most people the culmination of the year is a relatively brief few hours consisting of a concoction of alcohol, a cocktail of gunpowder explosives and some haphazard ‘friends making’.  For the team at eventstagram the night was different. It was not so brief, a lot little less drinking and completely void of explosives.

We celebrated a number of midnight moments, stretching over 20 hours, through numerous countries and in an array of languages, watching them all happen in live Instagram feeds.

The first Instagram photos began to appear in Eventstagram HQ, London, at 10am GMT. These weren’t typically British early starters; they were in fact eventstagram parties from Beijing, China.

Eventstagram Eastside

The celebrations at VFC watchnight included Gangnam Style impressionists, live music and what looked like some fantastic tasting food! Under the hashtag #vfcwatchnite2012, 226 Instagram photos were tagged and streamed to the live screen at the front of the stage:

@teemoty@hozhijie                                                                                                                                                              

'Notion Technologies Take The Instagram Baton'

As the night progressed we saw the year turn in India, South Africa, Saudi Arabia and Russia before arriving in Europe for some of our biggest events of the evening.

Notion Technologies, eventstagrams exclusive partner in Benelux, sponsored the Instagram wall at the two leading NYE events in Flanders.

The “Millennium Night” was undoubtedly the most complete party in Antwerp. As friends and family dined together, the fireworks display from the shore and the enthusiastic celebrations at the beautiful location of Hangar 29 were the perfect forefront to our Instagram slideshow. The large screen was centrally positioned and created many humorous Instagram photos in real time. Amongst the 1000 attendees, we saw over 250 images taken from the Instagram on smartphones, and shared with the world.

@dimitrivanbuggenhout

50 km from Antwerp, the uNyghted NYE party had moved into "eskimofabriek" in Ghent. There were more than 1,500 young dance enthusiasts celebrating the evening. As guests arrived at the entrance hall, the pictures that were taken from the two rooms, and shared on Instagram, were shown on the live screen.

 @davidoff77

As the curtain closed on 2012 in mainland Europe it was time for London to pop open the champagne and Instagram their live photos to the rest of the guests, their friends and followers, and us in eventstagram HQ.

One of our favourite UK celebrations was a small house party in the North of England. Friends and family gathered together with drinks, pizza and most importantly lots of smiles. With eventstagram hosting the live Instagram slideshow on the TV, it provided a perfect backdrop to their small but raucous evening and some great entertainment for us!

 @patrickbernstein

The midnight moment continued travelling West, and as night became early morning in the UK, live Instagram walls began to appear across South and Central America. That brought us to one of our standout events from the whole festive period. For the graphic design company SEDSO design in Philadelphia, we began developing the customised template for the live feed weeks in advance of New Year’s Eve. We established a beautiful looking design that interchanged between two different instruction slides and of course user generated Instagram photos on the SEDSO background.

The slideshow was an amazing success and we saw over 300 photos tagged during the course of the celebrations.

             

@natalieparks

                                                                                                                          

      

@chris_mcelroy     

As the sounds of champagne corks popping, turned into sounds of red bull cans fizzing, the final Instagram image was tagged in Samoa, 11 hours ahead of GMT.

For the eventstagram team we saw the whole spectrum of New Year’s Eve. From small house parties, to huge nightclubs and public events we were fascinated by watching fans of our product show their friends and followers how they celebrated the end of 2012.