This year we have seen a flurry of ‘Top Tens to Watch’, ‘Ten Things That Will Make Your 2013 Better’ and ‘Event Trends For 2013’ that have focussed on the need for event professionals to become aware and make use of new event technology.
We have highlighted some of the most important, and given some tips on how you can use Eventstagram’s live Instagram shows to ensure your event doesn't miss out on this years biggest trend:
‘10 Event Trends for 2013’ by Julius Solaris
2. Curation and Display
“Event professionals are now in charge to display a curated feed of the user generated media developed during the event. It is not acceptable to present fragmented streams of pictures, tweets, videos and blog posts. “
'5 Event Industry Trends for 2013' by Live Recruitment
#2 Social media will be essential for events
“Social media offers the opportunity to engage with larger audiences.......having a proper strategy for using social media before, during and after your event will be increasingly important”
#3 Growth in mobile usage at events
“We know that where people go, their mobile devices follow.....So, one event industry trend is likely to be the increasing growth of mobile at event.”
2013 Predictions for Corporate Event Planning by David Thomas
Social media will play a growing role
"....social media will continue to exert a growing influence over our events......this trend is a Godsend, offering an inexpensive way to encourage interaction between attendees both before, during and after meetings (and broaden the content offered in the meetings themselves)”
‘What the great events will be doing in 2013’ by Julius Solaris
5. Conferences where attendees have the opportunity to be “participants”.
“If you are planning to attend an event and you haven’t had the opportunity to influence the programme or even better, the opportunity to directly contribute, then do consider avoiding the event.”
6. Social Media playing a much more active role in the event.
“Events and social media is a marriage made in heaven. Organisers should encourage engagement from all the stakeholders as social media can add value to everyone.”
Five Trends To Watch by Jeff Hurt
1. The Participation Economy
“Conference attendees don’t want to spend $1,500 – $2,000 to attend your event and then sit passively for four to six hours a day. They want to engage with others about the content that is being shared or about the needs they face.....they (conferences) should move to becoming a social channel engaging the audience in discussion about that application of that content.”
2. Social Sharing
“Regardless of what you think, it is not a fad. It is a sociological phenomenon that continues to occur at a rapid pace. This macro trend is affecting conferences and events. Conference attendees will continue to share what they are doing at your event and who they are doing it with. Some will share content. Some will challenge what they hear from the stage. If your event is bland, little social sharing will occur and this actually reflects a poor conference experience.”4. The Smobile Web
“Social + Mobile = Smobile. Social and mobile are becoming more dependent upon each other. A smobile web means that your attendees expect the conference experience to be digitized for mobile and sharing. Instagram and NFC (near field communication technology) are two examples of experiences prepared for the smobile web.”
Eventstagram is the perfect solution to ensure your event matches these trends in 2013.
Firstly, using Eventstagram will encourage attendees at your event to share Instagram images under your hashtag to their friends and followers. Our web software displays a live feed of all the Instagram images tagged under your hashtag meaning that guests are encouraged to share photos of the event with the opportunity to get their face onto the live screen.
Photo By @beachmokey
If more encouragement is required event organisers can stage photo competitions with Eventstagram. This further adds to the reward for users to send in images, and of course encourages more content to be shared across social media.
Secondly using Eventstagram can provide events with an interactive, live, and stunning looking display for backdrop to their event. The focus for 2013 has to be on live content and by using photos rather than words, Eventstagram users get the best of all worlds - a live display that is user generated and looks fantastic.
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