During October, Eventstagram was able to get involved with the brilliant initiative, O2 Think Big. This project is all about supporting people & the planet by working together and encouraging fresh ideas on how everyone can improve the world around us.
O2 decided on having a national Corporate Social Responsibility (CSR) day where all their staff got involved and decided to #BeMore Good for a day! O2 staff documented their good deeds throughout the day on Instagram and Twitter and then shared this across all of the O2 offices nationally with a live Instagram and Twitter feed. This feed was also updated during the day in a number of O2 shops across the country.
Here is a screenshot of the real-time social media feed that was displayed in the offices. It was completely branded up with O2 Think Big's designs. There was also a live counter of how many good deeds had been uploaded with the hashtag #BeMore.
Alongside the white label design completed for this big CSR day, Eventstagram also designed a live web widget so that all of the internal call center staff could see the photos too. O2 ran a competition with their north and south offices of who could complete the most good deeds of the day. This type of initiative is also perfect for employer branding campaigns, particularly when on a recruitment round.
Here is a screengrab of the live web widget.
A video surrounding the O2 Go Think Big campaign, aimed at helping young people can also be found here!
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