Tweet Walls have been popular at events for a while, but here at Eventstagram we think social media walls should evolve to the next level and display what people really want to share at events: Experiences, enjoyment, and photos. Live Instagram slideshows make this possible, so here are 5 Reasons Why Live Instagram Slideshows are better than Tweet Walls:
1. Tweet Walls are So Last Year
Tweet Walls and Text-to-Screen services have been used at events and venues for a few years, but now we are in 2013 and social media has evolved. Many Tweet Walls feature a stream of plain text and don’t look very attractive to guests at an event, whereas our live slideshows stand out from the crowd and capture the attention of an audience. Guests feel more engaged as they share their own photos and also view photos shared by others, promoting social media engagement at your event and with your brand.
2. Photo Sharing on Social Media is Exploding
Social media and photo sharing has exploded in the last couple of years, and this explosion can be harnessed at your event. Over 500 million photos are shared each day on social media, and that figure is only going to grow. With over 100 million users on Instagram and over 40 million photos shared each day on the service, guests at your event will be taking photos at your event and sharing them to social networks which you can capture with a hashtag and stream to one of our live sideshows at your event for everyone to enjoy.
3. Instagram has more daily active users than Twitter
In August 2012, a report published by comScore highlighted that Instagram has 400,000 more daily active users than Twitter. You can take advantage of this at your event by promoting social media engagement to your guests via photo sharing and stream the live photos to one of our slideshows. The beauty with Eventstagram is that guests at your event don’t need to install another app for their photos to appear on our slideshows; as long as they use Instagram they are set up and ready to go.
4. A Photo Speaks A Thousand Words
Trying to tell people how much fun you are having at an event in less than 140 characters is hard, but showing people how much fun you are having at an event with a photo? Easy. Guests at your event can share the fun and enjoyment of your event not only with their friends and followers on social media but also with everyone else at the event.
5. Photos are Positive
Tweet Walls at events can often be filled with negative comments about the event, but it’s much harder to take a negative photo at an event. People share photos to show their followers how much fun they are having at an event, and to promote others to engage with the event on social media. Streaming photos of people enjoying your event onto one of our live slideshows will encourage others at the event to do the same, increasing social media engagement with your event and your brand. If a user does try to post a negative or inappropriate photo, Eventstagram boasts moderation options for event organisers to manage the content streamed to the live slideshow.
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In summary, Tweet Walls have had their day. Plain, text-based streams are out and stunning, live, visual, user-generated displays are the future. People are sharing experiences, enjoyment, and photos more than ever, and you can utilise this opportunity to give your guests a more enjoyable and engaging experience at your event.
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