The Top 50 Mobile Innovators Awards Ceremony

Representatives from the top 50 mobile innovators were brought together in the city last week. Grant Thornton hosted the event at Old Billingsgate. Five lucky winners gained consultancy services from their growth accelerator.

After initial networking, the crowd were greeted by the fabulously inspiring gaming veteran and founder of 22 Cans - Peter Molyneux. He discussed the past success of the social gaming project ‘What’s in the Cube’ and also their new crowd-funded Godus title. Quote of the night nicely tweeted by organiser Zen:

Zen Doll ‏@ZenTerrelonge :Peter Molyneux: "That bastard Steve Jobs changed my life forever"

This is a slide of all the amazing start-ups represented in the top 50 Mobile Innovators:

Some of our favourites were:

Yplan - All about the hottest spontaneous events in London which can be booked with two taps - usually with a discount too! We like!

Citymapper - The simplest mapping service, now in London and New York. Watch out Google maps!

MagicSolver - A Cambridge award winning app discovery company, who answer the question to over 30m users in 120 countries - “What new app can I download today?”

Shazam - No longer just an audio discovery app, they can now detect TV and film too, they also just got $40m investment in July! Lucky!

and of course...Eventstagram :-)

O24G using Eventstagram's Instagram and Twitter Slideshows

O24G Blog

On 29^th of August 2013, O2 switched on 4G in London with an exclusive Plan B concert. They streamed this gig live across the city and also used Eventstagram to display live social media slideshows on the large screens. With this software, the crowd uploaded photos to Instagram and Twitter as they normally would, with a particular hashtag, which is picked up by this web app’s software and was displayed in real time in all three central London digital media locations; Kings Cross Station, Victoria Station and The Wall at Westfield Shepherd’s Bush. This meant that everyone in each location could share the moment with fans in the other locations too.

Plan B performed to an audience of 2,000 people at O2 Shepherd’s Bush Empire as well as to the crowds at the live-streamed locations. Audiences at Kings Cross and Victoria Stations were given O2 headphones to enjoy the gig as a live-streamed silent disco.  Fans at home could also check the gig out live on Youtube!

In all of these locations, as well as the Shepherds Bush Empire, Eventstagram was intermittently shown as people entered the venue and also between the support acts and Plan B’s performance. Buskers were taking requests from the crowd, which created a great atmosphere, many of which were recorded on Instagram and ended up on the slideshow. O2’s social media team handled the moderation of Eventstagram’s service remotely from Glasgow!

When people saw their hashtagged photos and videos from Instagram and Twitter appearing in real time on the screens in front of them, there were massive spikes in social media. The crowd went crazy and even began to take photos of their photos on the screen! When normal advertising came back onto the screens, the social media output from the crowd decreased. This shows how effective live streaming of social media can be in the amplification of brand and peer-to-peer advertising.  

With the use of Eventstagram’s reporting dashboard, we can see that 261 people shared 544 Photos & Videos, 377 Tweets, 91 Retweets, 1721 Likes giving this event a total outreach of 3311286 people!  Imagine!

The Social Media Season: Instagram at Sports Stadiums.

Passionate sports fans expect to connect to the game on a whole new level than before. Looking around the stadium, vast numbers of fans have their phones out: taking photos and videos; uploading them to Instagram and Twitter; giving updates and insights on the game through Facebook and checking in with FourSquare, to let friends know they are at the match. It has become expected to be able to use smartphones and Wi-Fi connectivity within sports stadiums, to do all of these things.

One football club who is taking this social media wave by storm, with a compelling in-stadium experience is Barcelona, who currently has the most liked Facebook page in global sports and 815,947 followers on Instagram. Barça FC’s Camp Nou recently teamed up with Telefonica to provide Wifi within the stadium. Barça understand the importance of social media, for example, for the final at Wembley, more than 6,000 Twitter messages were sent per second and Barça received more than a million mentions around the world.

This isn’t just a European trend though. A Mashable article highlights how social media is changing the NFL. Former defensive tackle for the Cincinnati Bengals and Tennessee Titans John Thornton says. "Twitter has changed everything."

"Social media has taken the place of autographs” Thornton states, “Before, you wanted players' autographs, now you want players to say something back to you on Twitter."

Whilst of course sports teams are doing this for fan engagement, new business opportunities can hardly be ignored.

Revenue Generating Opportunities

Sean Walsh, (Founder of Digital-Football and leading Football Social Media expert) believes that venues around the world should be taking advantage of the user generated visual content created in their stadiums and showcasing it on their big screens. Tens of thousands of fans on their mobile devices want to connect to their favourite brands and are also creating new revenue-generating opportunities.

1. Sponsorship and advertising – can tailor their messages, which can be shown on the big screen intermittently between social media and targeted to different areas such as VIP or club areas.

2. Customized and targeted promotions – Every event can be turned into a customized experience with branded digital content based on fan demographics.

3. Exclusive fan services – Social media at events give fans an opportunity to participate in—and pay for—exclusive, in-stadium services such as special video channels or instant access to team stats. Premium seats or VIP Club access with instant upgrades could also be sold.

Eventstagram At The Colour Run

The Colour Run

Photo by @danni5

The Colour Run, also known as the happiest 5k on the planet, is a 5-kilometre, un-timed race, in which, the thousands of participants are doused from head to toe in different colours every kilometre. Then, at the finish line, the fun continues with a ‘Colour Festival’. They used Eventstagram at 3 of their events, at So Cal - Pomona, Lansing and Philadelphia, under the hashtags #TheColorRunSoCal #TheColorRunLansing, #TheColorRunPhilly, there were a total of around 2,081 photos across all three hashtags.

The Instagram Photos  

Here are a pick of some of the photos Instagrammed across the 3 events!

Photo by @meg_b33

  

Photo by @_kortneyelizabeth_   

Photo by @ejohnsonphoto

Photo by @kar1124

Overall, Eventstagram at the colour run was a great success!

Eventstagram Displays Live Instagram Photos Throughout The Aids Life Cycle 2013

AIDS/LifeCycle 2013

The Event

AIDS/LifeCycle is a 545 mile bike ride from LA to San Francisco lasting 7 days, to raise money and awareness in the fight against AIDS. The 2013 ride saw 2,203 cyclists and 552 roadies, who, in total raised $14.2 million.

They featured Eventstagram at their camp stage every night, and had over 7,700 photos tagged on their official hashtag #alc2013, which is nearly double the number of photos that were tagged last year.

“Eventstagram was a huge hit at our event.”

The Slideshow

     

“It was very popular, so easy to use, and everyone absolutely loved it.”

The Instagram Photos

Here are a pick of some of the great pictures Instagrammed at AIDS/LifeCycle2013:

Photo by @creativejin

                                       

Photo by @amurch1224

Photo by @jweissbuch

In conclusion, Eventstagram was a great success at AIDS/LifeCycle 2013, with a total of 8,560 photos taken across both their Eventstagram hashtags.

"We will most definitely be using this service again."