Using Social Media Recruiting at Careers Fairs and for Graduates

Using Social Media Recruiting at Careers Fairs and for Graduates

Using an Instagram and Twitter live feed for a nation-wide event is a great idea. This was great at the APCA’s (The Association of Campus Activities) recent conference, held in Houston. When people come together to share an experiential event through the medium of images and video on Instagram and Twitter, with a specific #hashtag, this allows these images to gain a very precise target market back in the specific cities of the guests, particularly within one segment of an industry.

A live social media feed using Instagram and Twitter photos and videos is of course a perfect addition to any campus marketing campaign. Students are avid users of social media. Encouraging students to interact with your brand online through a photo opportunity or competition is a great way to connect with your target audience online. This is also very beneficial for connecting your brand with talent pools on campus during a recruitment drive. 

This form of peer-to-peer social marketing can also be used very well in the recruitment sector in the form of social recruitment. Large screens with user generated social media on them can be used to run Instagram competitions or just as a way of encouraging talent pools to engage with brands. This is particularly useful for campus recruitment and at recruitment fairs. 

A number of brilliant articles regarding social recruitment can be found with the Undercover Recruiter who discusses the many benefits of connecting with talent pools in their natural place - ONLINE!

Photo Caption: Eventstagram’s live Instagram and Twitter feed for social recruiting conference in America.

Our first Japanese blog post 日本でInstagramのTwitterのプレゼンテーションを使用する方法

Our first Japanese blog post 

日本でInstagramのTwitterのプレゼンテーションを使用する方法

イベントスタグラムはイベントオーガナイザーのためのウェブアプリです。イベントで撮影した写真を、インスタグラ ムやツイッターでタグするとすぐに、リアルタイムでそのイベントのスクリーンやプロジェクターに反映されます。 イベントスタグラムは小さなパーティーや結婚式から、有名なフェスティバルやエキシビジョンまで、様々なイベントに幅広く使っていただけます。

無料オプ ションをお選びいただくと、ウェブサイトから直接お試しでイベントを作成できます。また有料オプションは50米ドルからはじまり、大きなイベントを開かれ る方用の特別カスタムプランも提供しています。 このアプリを使うことによって、インスタグラムやツイッターを使用しているソーシャルメディアはリアルタイムで効果的にイベントを宣伝できます。

イベント の来客者がインスタグラムやツイッターに載せた写真を、#ハッシュタグをもとに集め、スクリーンやプロジェクターに反映させます。スクリーンを使うことに よって、来客者は写真を撮りたくなり、またイベントやブランド、ハッシュタグの促進にもなります。イベントスタグラムは、イベントに来るお客様が、あなた のブランドとインタラクトし、あなたのイベントと一体化できるように手助けします。

How to use Instagram and Twitter at your work Christmas party?

How to use Instagram and Twitter at your work Christmas party?

Don’t want to use a traditional photographer at your work Christmas party or formal social? Instead Crowdsource Your Work Party Photos with Instagram…

For your team to be able to do this, follow these simple steps:

1. Download the Instagram and Twitter mobile apps on your smart phone device. For those not in the know, Instagram is a (free) social, photo sharing app. You can take pictures, add different flattering photo filters and share them with your friends. It’s like your Facebook news feed with pictures only. Twitter is generally more a place about text and thoughts but is also a good place to share your photos and videos.

2. Choose an event hashtag. Just like Twitter, Instagram groups pictures by using “hashtags.” For example, #Marketingparty2013 or #workpartyinNY. So if you were to search #Christmasparty 2013, you would find the photos from all of your guests. (Tip: before you begin, search for your chosen hashtag to make sure no one else is using it. The more specific it is, the better.

3. Stream the photos and videos (collected with the hashtag) whilst at the event in real time. This way, everyone can share each others photos at the event whilst increasing searchability of your brand.

Have an amazing Christmas party - from the Eventstagram team :D

Our first Spanish blog post...Como usar Instagram y Twitter presentaciones a eventos en España y Sudamérica.

Como usar Instagram y Twitter presentaciones a eventos en España y Sudamérica.

'Evenstagram' es una aplicación web para organizadores de eventos, para mostrar en tiempo real una presentación de diapositivas tomadas en un evento. En el momento en el que se toma una foto y es etiquetada en Instagram o Twitter en un smartphone, aparece en la pantalla o el proyector del evento para que lo disfruten todos.

Eventstagram en Campus Party de Telefónica en Londres

Evenstagram se utiliza en una amplia gama de eventos, desde pequeñas fiestas y bodas, hasta importantes exposiciones y festivales. Los usuarios pueden crear eventos de prueba de manera gratuita directamente desde nuestra pagina web / website. Las opciones de pago comienzan desde $50 USD, y continuan a través de opciones totalmente personalizadas para grandes clientes.

Una presenacion de diapositivas usando Instagram y Twitter es la mejor manera para promocionar su evento en tiempo real. Los invitados pueden tomar fotos con Instagram y Twitter y esas fotos pueden ser recogidas mediante su #hashtag (#etiqueta) y enviadas a una pantalla o proyector. Las pantallas son una manera estupenda de hacer publicidad a su hashtag, promocionar su evento e inspirar a su gente a hacer fotos. Podemos ayudarle a hacer que la gente interactúe con su marca y se sienta parte de del evento.

La impresión también está disponible en los eventos con 'Eventstagram'

How to use Instagram & Twitter at your wedding?

How to use technology at your wedding?

Before the special day, many tech-savvy couples send out electronic invites and also create a dedicated website with all the details of their wedding. Many prospective newlyweds are also using Pinterest to put together concept ideas. 

 

Ryan & Natalia cutting their wedding cake with an Eventstagram feed behind them

Once the big day arrives, it can be a good idea to create a specific hashtag for your wedding. These can be used on Instagram, Vine and Twitter. They help to make the photos and videos of your wedding from family and friend's much easier to find.

Many couples are also using a service such as Eventstagr.am, to collate all of these photos onto a large screen or through a projector, so that they can be seen by everyone at the wedding. 

The live Instagram and Twitter feed that was displayed on the screen at this wedding

These Instagram and Twitter photos can be shared through a web-widget on the dedicated website or viewed by everyone after the event. Special books are available with all of the Instagram and twitter photos inside and facebook photo albums can be made too.

Why use Instagram and Vine videos at a festival?

Why use Instagram and Vine videos at a festival?

Using Instagram and Vine videos at a festival is the perfect way to increase the exposure of the event for the following five reasons:

1. You can market the festival with one #hashtag to thousands of friends, fans and followers of your current demographic on social media. This is a brilliant way to focus marketing efforts on a very specific target market.

2. You can use a photo prop like NME Magazine did with Instagram at Reading and Leeds fesivals to encourage more user-generated content around your brand! #NMExpressYourself

3. You can have sneak previews of bands and artists so that you can hone in on their online Instagram and Twitter followers, they will most likely want to follow you for more Instagram sneak previews!

4. Instagram and vine competitions can be ran to build excitement and audience engagement online. Winners, for example, could gain free weekend passes to the festival. Vine and Instagram videos can be submitted by tweeting entries using a specific #hashtag!

5. You can make awesome blogs about the social media at your festival afterwards like this one for Electric Zoo!

How to use Instagram and Twitter at events in Universities

How to use Instagram and Twitter at events in Universities

Using an Instagram and Twitter live feed for a nation-wide event is a great idea as can be seen at APCA’s (The Association of Campus Activities) recent conference, held in Houston. When people come together from all over the USA (or any country) and share images and video on Instagram and Twitter with a specific #hashtag, this allows these images to gain a very precise target market back in the specific cities of the guests, particularly within one segment of an industry.

However a live social media feed using Instagram and Twitter photos and videos is of course a perfect addition to any campus marketing campaign. Students are avid users of social media. Universities should be encouraging students to interact with their brand online through photo opportunities or competitions. This is a great way to connect with students and amplify the universities brand online.

The university of Monterrey recently celebrated their 70th anniversary in a magnificent way with their students as can be seen here.

This is of course also very beneficial for connecting your brand with future student talent pools on campus during a recruitment drive.