How to use Instagram and Twitter live feeds at events in London

How to use Instagram and Twitter live feeds at events in London

London is the perfect place for a live real-time Instagram and Twitter feed; whether it’s a product launch, a conference or a festival!

Some case studies of using a live photo slideshow in London

A great example of using an interactive Instagram and Twitter photo feed at an experiential product launch in London can be seen with the Clinique launch of their Yellow moisturiser. Eventstagram used their real-time photo slideshow at this event and although there were only 200 guests at this London event, photobooth style branded print outs of their social media photos, as well as seeing their images and videos up on an interactive screen, encouraged hundreds of photos to be taken and shared. These went viral amongst the guests network and the hashtag ended up trending on social media in London!

Clinique used our live Instagram slideshow for their experiential product launch event in London.

Click here 

to see an example of our live photo feed and social media photo printing in London!

Our first Chinese Blog post... 如何使用Twitter和Instagram演示的事件在上海，北京，中国，新加坡和香港...

Eventstagram's first Chinese Blog post... 

如何使用Twitter和Instagram演示的事件在上海，北京，中国，新加坡和香港...

是应用于活动组织者，以幻灯片轮放照片来呈现出实时事件一个网络应用程序。只要照片拍好并通过Instagram 或智能手机上的Twitter圈出，它就会立刻将活动实况展示在屏幕或者投影机上供大家欣赏

从小型派对到婚礼到大型节庆活动和展会都应用广泛。用户可以通过我们的网站进行免费试用。需要支付的选项从50美金起，并可继续深入进行个性定制来满足特殊客户的需求。

社会媒体使用Instagram和Twitter上的幻灯片是推动您实时活动项目的最佳方式。客户可以在 Instagram 或者Twitter上拍照，并且这些照片会基于他们的hashtag ＃汇总收集到大屏幕或者投影机上。而这些展示了活动实况的屏幕是宣传您的活动 并激发群体去拍照的最好方式。我们也可以协助您使人们和品牌进行互动，就像整个活动很自然的一部分。

How to use Instagram and Twitter slideshows at events in San Francisco

How the AIDS LifeCycle bike ride used an Instagram and Twitter Slideshow for their Charity Event

A photo prop is a great way to increase user generated content

A perfect example of how to bring a crowd together and use an Instagram and Twitter slideshow at a big charity event can be seen with the AIDS LifeCycle SF to LA bike ride. This is 7-day bike ride charity event from San Francisco to Los Angeles to raise money and awareness in the fight against HIV/AIDS. By using a real-time Instagram slideshow and Twitter photo feed this landmark charity bike ride through beautiful California provided an interactive experiential event to thousands of participants from all over the world. Instagram and Twitter photos were shared on social media and streamed live onto big screens at the end of the race. Fans, family, friends and the rest of the crowd could then instantly see photos of the participants crossing the finish line in San Francisco.

California’s charity bike ride from Los Angeles to San Francisco used Eventstagram’s live social media photo slideshow, pulling in live photos from Twitter and Instagram

How to use Instagram and Twitter slideshows at events in New York

Casio's G-Shock Instagram Wall in New York

A live Instagram wall is a great way to entertain your guests and increase social media exposure at the same time. This is perfect for large events in New York, as can be seen with Casio’s 50 year G-shock celebration! 

 

Here, they used a custom-designed Instagram feed and Twitter photo slideshow to interact with their fans and entertain the crowds alongside an Eminem concert in Manhattan, New York. Following the success of this, Casio have installed an in-store live social media photo slideshow in their Soho store in New York! 

 A live social media photo slideshow using Instagram and Twitter

Campus Party & Eventstagram

What is Campus Party?

Campus Party (CP) is an annual week-long, 24 hour a day technology festival and LAN Party. Thousands of hackers, developers, gamers and geeks equipped with laptops camp out in tents on-site for the conference and hackathon.  

However Campus Party is also for entrepreneurs, DJs, business transformers and amateur astronomers - anyone looking to solve a problem with technology. Therefore, needless to say, the O2 was filled with fascinating people!

Our favourite moments included watching keynotes such as Vint Cerf, the Vice President and Chief Internet Evangelist for Google, with his discussion on the ‘internet of things’. Whilst seemingly sci-fi, the things he was discussing are actually in progress! Here is him photographed with melissa@eventstagr.am !!

During women in tech day, Mitchell Baker, leader of the Mozilla Project was incredibly passionate about her field and the extremely inspirational female leader, Julie Meyer, of Ariadne Capital gave a brilliant quote:

“Entrepreneurs are willing to live abnormal lives” - Julie Meyer

 

Here you can see the screens that were playing Eventstagram’s live social media feeds of the events (images which were uploaded onto Instagram and Twitter by the crowd, hashtagged with #cpeurope and then streamed directly onto the big screen) before and in between the speakers. 

A fun video of the event can be found here: http://www.youtube.com/watch?v=EYYq0nNe4p8

The Top 50 Mobile Innovators Awards Ceremony

Representatives from the top 50 mobile innovators were brought together in the city last week. Grant Thornton hosted the event at Old Billingsgate. Five lucky winners gained consultancy services from their growth accelerator.

After initial networking, the crowd were greeted by the fabulously inspiring gaming veteran and founder of 22 Cans - Peter Molyneux. He discussed the past success of the social gaming project ‘What’s in the Cube’ and also their new crowd-funded Godus title. Quote of the night nicely tweeted by organiser Zen:

Zen Doll ‏@ZenTerrelonge :Peter Molyneux: "That bastard Steve Jobs changed my life forever"

This is a slide of all the amazing start-ups represented in the top 50 Mobile Innovators:

Some of our favourites were:

Yplan - All about the hottest spontaneous events in London which can be booked with two taps - usually with a discount too! We like!

Citymapper - The simplest mapping service, now in London and New York. Watch out Google maps!

MagicSolver - A Cambridge award winning app discovery company, who answer the question to over 30m users in 120 countries - “What new app can I download today?”

Shazam - No longer just an audio discovery app, they can now detect TV and film too, they also just got $40m investment in July! Lucky!

and of course...Eventstagram :-)

O24G using Eventstagram's Instagram and Twitter Slideshows

O24G Blog

On 29^th of August 2013, O2 switched on 4G in London with an exclusive Plan B concert. They streamed this gig live across the city and also used Eventstagram to display live social media slideshows on the large screens. With this software, the crowd uploaded photos to Instagram and Twitter as they normally would, with a particular hashtag, which is picked up by this web app’s software and was displayed in real time in all three central London digital media locations; Kings Cross Station, Victoria Station and The Wall at Westfield Shepherd’s Bush. This meant that everyone in each location could share the moment with fans in the other locations too.

Plan B performed to an audience of 2,000 people at O2 Shepherd’s Bush Empire as well as to the crowds at the live-streamed locations. Audiences at Kings Cross and Victoria Stations were given O2 headphones to enjoy the gig as a live-streamed silent disco.  Fans at home could also check the gig out live on Youtube!

In all of these locations, as well as the Shepherds Bush Empire, Eventstagram was intermittently shown as people entered the venue and also between the support acts and Plan B’s performance. Buskers were taking requests from the crowd, which created a great atmosphere, many of which were recorded on Instagram and ended up on the slideshow. O2’s social media team handled the moderation of Eventstagram’s service remotely from Glasgow!

When people saw their hashtagged photos and videos from Instagram and Twitter appearing in real time on the screens in front of them, there were massive spikes in social media. The crowd went crazy and even began to take photos of their photos on the screen! When normal advertising came back onto the screens, the social media output from the crowd decreased. This shows how effective live streaming of social media can be in the amplification of brand and peer-to-peer advertising.  

With the use of Eventstagram’s reporting dashboard, we can see that 261 people shared 544 Photos & Videos, 377 Tweets, 91 Retweets, 1721 Likes giving this event a total outreach of 3311286 people!  Imagine!