For most people the culmination of the year is a relatively
brief few hours consisting of a concoction of alcohol, a cocktail of gunpowder
explosives and some haphazard ‘friends making’. For the team at eventstagram
the night was different. It was not so brief, a lot little less drinking and completely
void of explosives.
We celebrated a number of midnight moments, stretching over
20 hours, through numerous countries and in an array of languages, watching
them all happen in live Instagram feeds.
The first Instagram photos began to appear in Eventstagram
HQ, London, at 10am GMT. These weren’t typically British early starters; they
were in fact eventstagram parties from Beijing, China.
Eventstagram Eastside
The celebrations at VFC watchnight included Gangnam Style
impressionists, live music and what looked like some fantastic tasting food! Under
the hashtag #vfcwatchnite2012, 226 Instagram photos were tagged and streamed to
the live screen at the front of the stage:
@teemoty
@hozhijie
'Notion Technologies Take The Instagram Baton'
As the night progressed we saw the year turn in India, South
Africa, Saudi Arabia and Russia before arriving in Europe for some of our
biggest events of the evening.
Notion
Technologies, eventstagrams exclusive partner in Benelux, sponsored the Instagram
wall at the two leading NYE events in Flanders.
The “Millennium Night” was undoubtedly the most
complete party in Antwerp. As friends and family dined together, the fireworks display
from the shore and the enthusiastic celebrations at the beautiful location of Hangar 29 were the perfect forefront to our
Instagram slideshow. The large screen was centrally positioned and created many
humorous Instagram photos in real time. Amongst the 1000 attendees, we saw over
250 images taken from the Instagram on smartphones, and shared with the world.
50 km from Antwerp, the uNyghted NYE party had moved
into "eskimofabriek" in Ghent. There were more than 1,500 young dance
enthusiasts celebrating the evening. As guests arrived at the entrance hall,
the pictures that were taken from the two rooms, and shared on Instagram, were
shown on the live screen.
@davidoff77
As the curtain closed on 2012 in mainland Europe it was time
for London to pop open the champagne and Instagram their live photos to the
rest of the guests, their friends and followers, and us in eventstagram HQ.
One of our favourite UK celebrations was a small house party
in the North of England. Friends and family gathered together with drinks,
pizza and most importantly lots of smiles. With eventstagram hosting the live
Instagram slideshow on the TV, it provided a perfect backdrop to their small
but raucous evening and some great entertainment for us!
@patrickbernstein
The midnight moment continued travelling West, and as night
became early morning in the UK, live Instagram walls began to appear across
South and Central America. That brought us to one of our standout events from
the whole festive period. For the graphic design company SEDSO design in Philadelphia, we began
developing the customised template for the live feed weeks in advance of New Year’s
Eve. We established a beautiful looking design that interchanged between two different
instruction slides and of course user generated Instagram photos on the SEDSO
background.
The slideshow was an amazing success and we saw over 300
photos tagged during the course of the celebrations.
@natalieparks
@chris_mcelroy
As the sounds of champagne corks popping, turned into sounds
of red bull cans fizzing, the final Instagram image was tagged in Samoa, 11
hours ahead of GMT.
For the eventstagram team we saw the whole spectrum of New Year’s
Eve. From small house parties, to huge nightclubs and public events we were
fascinated by watching fans of our product show their friends and followers how
they celebrated the end of 2012.